Source: Hevi
Hevi has been in the U.S. market since 2022.
This article originally appeared on EquipmentWorld.com – a leading media site serving up the latest news in construction, heavy equipment, pickups and everything else that helps you get the hard work done.
It is re-posted with permission
Electric wheel loader and excavator manufacturer Hevi has made a significant change to its U.S. distribution: the manufacturer plans to sign on full-fledged dealers.
Hevi’s parent company, Chinese transmission and drivetrain manufacturer Greenland Technologies, said the change was designed “to meet strong customer demand for its expanded line of electric industrial equipment.”
"Our new dealer model will allow us to focus solely on Hevi's brand, with dealers having direct access to Original Equipment Manufacturer parts,” said Raymond Wang, CEO of Hevi. “Customers will continue to enjoy our comprehensive warranty coverage and knowledgeable support. At the same time, we can now hold our dealers to a higher level of accountability and service quality."
The company recently unveiled North America’s largest all-electric wheel loader, the 48,281-pound H65L. It also offers two other models of wheel loaders – the smaller GEL-5000 and GEL-1800 – and a lineup of forklifts.
Hevi had previously used an authorized service provider program, which saw the company selling its own machines and recruiting and training other companies as service providers. Some of those ASPs include Amerit Fleet Solutions, Power Tech Equipment Repair and Quality Truck Center.
Hevi Chief Operating Officer Dana Hopkins told Equipment World many of the company’s ASPs will have the option to sign on as dealers, and he believes most will do so over time. Hopkins has been with the company since February 2023 and previously served as the major projects manager at John Deere construction equipment dealer Jesco Inc.
Hevi is looking to expand specifically into the West Coast and Southeastern U.S., as well as the south-central region. All Hevi’s equipment is imported through Baltimore, Maryland, and stored at its White Marsh, Maryland, warehouse.
The California Appeal
The financial incentives offered in California, particularly by the California Air Resource Board, to those looking to offset the initial cost of all-electric equipment makes it an attractive market for Hevi, says Hopkins.