Carter Machinery Company, the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. is hiring a Director of Marketing in Richmond, Virginia. The Director of Marketing is responsible for developing and executing Carter Machinery's marketing strategies both digital and traditional, including the planning, organizing, and managing of marketing functions to achieve the company’s objectives of sales, market share growth, profitability, and visibility; in alignment with corporate strategy and supporting The Carter Way. Seeking candidates with a bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred. Minimum of seven years of experience in marketing, with a strong focus on digital marketing and marketing automation. Previous leadership experience is required.

Requirements for the Director of Marketing position include:

Technical Skills: Proficient in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems, and analytics tools (e.g., Google Analytics).
Analytical Abilities: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Communication Skills: Excellent verbal and written communication skills with the ability to effectively convey ideas and build relationships.
Leadership: Proven leadership and team management capabilities, with a track record of inspiring and motivating teams to achieve goals.
Creativity and Innovation: Ability to think creatively and innovatively to develop unique marketing strategies and solutions.
Project Management: Strong project management skills with the ability to manage multiple projects and meet deadlines.
Strong business acumen, understanding of market dynamics, and intelligence.
Must be able to engage in effective and persuasive discussions with all levels of personnel.
Must be able to define, collect data, establish facts and draw valid conclusions.
Must be able to work in a fast-paced environment.
Must be a good listener with excellent written and verbal communication skills.
Strong PC skills and the ability to self-develop and adapt to changing technology.
Must be willing to travel to include overnight trips.
Promote a positive customer experience.
Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way.

Physical requirements must be met for the Director of Marketing job, including regularly being required to sit and talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms. Employee may occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus. This job description is not intended to be all-inclusive. Additional duties may be assigned.

Competitive Compensation and Benefits:

Health, dental and vision insurance.
Paid time off.
401(k), $0.75 to $1.25 match up to 6%.
Life and disability insurance.
In-house training instructors/programs.
Tuition reimbursement.
Employee referral bonus program.
Discounts: cellular phone service, computers, tooling, cars and trucks.

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.

Carter Machinery is a drug-free workplace

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DIRECTOR OF MARKETING